Getting your sales incentive program right

Marketing is probably the only function that really brings in revenue for the company as compared to all the other functions. But on the other hand, in the specific area of sales, it becomes very vital for the company’s management to keep a firm hold on its sales staff. Sales personnel are highly burned out and need a lot of pushing from the company—a sale incentive program, among others, is one of the best ways to make it happen. So how exactly does one implement a Sales Incentive Program.